“AI” Assistant Football Coach

According to an opinion piece in the Guardian, OpenAI’s ChatGPT, an artificial intelligence tool, could be a game changer in the world of sport. ChatGPT could be used to create marketing and communication content for football, but its real potential lies in its ability to enhance insights and create advantages in the game. Top football clubs such as Brighton and Brentford are already using data scientists and analysts to gain an edge, but AI could recommend the optimal training sessions before the game to exploit the tactical and physical vulnerabilities of the opposing team. ChatGPT could be the last piece of the puzzle to create broader adoption and widen the use cases.

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